Fortunately, HD is the standard so these settings can be relied on for the vast majority of your projects. Remember, with exporting you can only get out what you put in, so exporting SD footage in HD won’t improve the quality of the original shot. For everything else, there is H.264, with a range of presets to simplify the process.

If you are creating something that needs specific export settings like this, you should research the particular solution. That said, 90% of them are only required for precise reasons, like using VR footage, creating GIFs, or publishing for BluRay content.

There are a lot of formats and presets that you can export to in Adobe Premiere Pro. Then, click the green play button in the top right corner of Media Encoder to begin exporting everything in your list. You can even open a new project or close Premiere altogether, and the Media Encoder retains the information needed to create your film. Once it has appeared in the Encoder list, you are free to carry on in Premiere. If you select the Queue button, it will open Media Encoder and move your export there. When you come to export your film, you might notice a ‘Queue’ button next to the Export button. As Encoder does all the export work, Premiere is free for you to continue editing. You can add multiple projects to Media Encoder, enabling you to export several projects at once. Media Encoder is a piece of Adobe software that allows you to queue up projects for bulk exports from both Premiere and After Effects. You might notice the preset changes to Custom this is because you have customized the size of the video, all of the other setting (bitrate, frame rate, etc.) will remain the same as the original preset you chose - in this case, Facebook 1080p Full HD.

Within the Basic Video Setting section, click on the small link button to allow you to enter these sizes independently. In the summary text, the source section will remind you of the size you have set your sequence to. In this example, we are exporting a square video for Facebook. Select our old friend H.264 for a high-quality export, followed by the destination preset for the platform you are going to upload your piece to. When you come to export the preview will show your video with black bars either side.

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